Andrius Kubiliūnas | Business Transformation & Sales Strategy Consulting

Tag: Strategic Restructuring

  • Scaling a Trading Business for Sustainable Growth: A Case Study

    The Challenge: Managing Complexity Amid Rapid Expansion

    A trading company specializing in foreign markets had experienced a period of rapid growth. While the company had successfully expanded its client base and revenue, operational strain began to emerge. Managing the sales department became increasingly challenging, and the company faced bottlenecks that threatened future expansion.

    As businesses scale, inefficiencies that were manageable at smaller volumes can become major obstacles, making it essential to refine internal systems, processes, and structures to sustain long-term success.

    The Solution: Strategic Operational Improvements

    To address these challenges and prepare for continued international expansion, the company implemented key structural and process enhancements:

    ✔ Implemented a CRM and contract management system – This provided greater visibility into the sales pipeline, improved forecasting accuracy, and streamlined contract handling.
    ✔ Refined operational processes and employee functions – Ensuring each team member had clearly defined roles improved efficiency and accountability.
    ✔ Conducted a market analysis – Identifying the most promising export opportunities helped refine the company’s international growth strategy.
    ✔ Restructured the team – Separating commercial and operational activities allowed for greater specialization and efficiency in both areas.

    The Results: Sustained Growth and Increased Efficiency

    By optimizing sales operations, market strategy, and team structure, the company achieved:

    📈 Continued high sales growth, maintaining momentum despite increasing complexity.
    📈 Successful international expansion, entering new markets with a refined strategy.
    📈 New client acquisitions, leveraging data-driven insights from market analysis.
    📈 More efficient supply chain coordination, with better alignment between purchasing and sales teams.
    📈 Improved team focus, allowing sales and operations to work more effectively without overlap.

    These strategic improvements not only supported immediate growth but also positioned the company for long-term stability in an increasingly competitive international landscape.

    Key Takeaways

    As companies expand, internal inefficiencies can become growth-limiting factors. Sustainable scaling requires structured systems, refined processes, and a clear division of responsibilities. Businesses that evolve their operations alongside their growth can achieve greater efficiency, stronger market positioning, and long-term success.

    If your company is facing operational challenges due to growth, let’s discuss how strategic changes can unlock new efficiencies and improve scalability.

  • Turning a Struggling E-Commerce Business Profitable: A Strategic Restructuring Case Study

    The Challenge: Years in Business, But No Profitability

    Running an e-commerce store for over five years should lead to a stable, profitable business. Yet, despite significant investments, one company found itself struggling to break even. Financial pressure was mounting, and another related project within the company’s portfolio required resources—but with the core business still unprofitable, future investments were uncertain.

    After a deep dive into the company’s structure and operations, key issues became clear:

    • Disorganized structure – The team was stretched thin, struggling to balance routine operations with necessary growth initiatives.
    • Operational inefficiencies – Certain processes and external service providers were draining resources without delivering value.
    • Conflicting priorities – Marketing and sales teams operated independently with different goals, creating internal friction rather than synergy.
    • Underutilized synergies – The business had multiple interconnected projects but wasn’t leveraging them effectively.

    Without addressing these inefficiencies, the business would continue operating at a loss, limiting its ability to grow.

    The Solution: Strategic Realignment for Profitability

    A complete overhaul was needed to streamline operations, improve efficiency, and create a sustainable path to profitability. The transformation involved:

    ✔ Restructuring the organization – Clearly defining roles and responsibilities to improve focus and productivity.
    ✔ Merging marketing and sales – Aligning both teams under shared objectives to remove conflicts and boost performance.
    ✔ Conducting a cost-benefit analysis – Identifying inefficient processes and eliminating unnecessary external service providers.
    ✔ Integrating related projects – Leveraging synergies between different business units to maximize efficiency.
    ✔ Prioritizing stalled projects – Reallocating resources to high-impact initiatives, leading to record-breaking sales.

    The Impact: From Losses to Profitability in One Year

    By optimizing operations and improving strategic alignment, the company achieved:

    📈 First profitable year after years of operating at a loss.
    📈 Increased efficiency, reducing resource waste while improving productivity.
    📈 Stronger financial stability, allowing for further investments in business growth.
    📈 Improved collaboration, with marketing and sales working together toward common objectives.
    📈 A clear roadmap for expansion, ensuring long-term business sustainability.

    This case highlights a crucial lesson: growth isn’t just about selling more—it’s about making sure the entire business is working efficiently. For companies struggling with profitability despite years in the market, strategic restructuring can unlock new opportunities for success.

    Key Takeaways

    Achieving profitability often requires more than just revenue growth—it demands structural efficiency, cost control, and strategic alignment. Businesses that address internal inefficiencies can increase profitability, improve financial health, and set the foundation for long-term success.

    If your company is facing similar challenges, let’s discuss how strategic changes can drive profitability and sustainable growth.